Development and implementation of real estate marketing strategies is an important part of buying and selling houses. Without some sort of marketing plan it is virtually impossible to locate realty for sale or buyers ready to purchase. Whether trying to buy or sell residential homes, commercial properties or raw land, marketing is the key to success.The first stage of real estate marketing involves developing an overall plan. Marketing plans help investors establish their target market and identify buying habits of potential clients. Individuals interested in residential properties will have entirely different needs than those buying commercial real estate.Retired couples will have different housing needs than newly married couples or families with children. In order to sell properties investors must gather as much information as possible about their clients and the market.One of the most common mistakes investors make is to gear marketing materials around their own successes. The first rule of thumb for any marketing campaign is to remove the marketer from the equation.Although it is true that clients might be impressed that an investor possesses 20 years experience or closed mega-million real estate deals, they really want to know how investors can solve their problems or help them buy or sell property. Therefore, realty marketing materials should address how investors solve problems and overcome challenges.The best way to start is to compose a list of common problems buyers often face. After identifying these challenges, create a list of how your investment company can solve each problem.These might include addressing financing options for buyers with bad credit and those who have filed bankruptcy or lost their home to foreclosure. Realty marketing materials can help investors establish trust and build relationships by demonstrating how they can solve problems.Another important aspect of marketing plans is to develop follow-up strategies. People rarely make important financial decisions simply by reading a marketing brochure or sales letter. In most cases, it takes an average of five to seven contacts with a person before real estate deals transpire.Realty marketing plans should encompass the various tools investors can use to attract buyers. These might include developing a website; sending out letters, sales flyers, or postcards; follow-up marketing strategies; and advertising strategies such as billboards, signage, park benches, Internet marketing, or Classifieds ads in local newspapers or realty magazines.Real estate marketing is an on-going process, so investors should plan to review their marketing efforts on a quarterly basis and make necessary adjustments. Technology is constantly evolving, so investors must make an effort to stay abreast of market trends.Investors should consider hiring freelancers to help with marketing materials. These can include copywriters, graphic artists and webmasters. While hiring others initially costs money, having professionals design real estate marketing materials can save money in the long run.The Internet is a great resource for locating freelancers and obtaining marketing advice. Consider joining investor forums, social networks, and real estate clubs to network with other professionals. By taking time to network, investors can find the resources and buyers necessary to develop a successful business.

Savannah College of Art and design offers degree programs in art and design at campuses in Savannah and Atlanta, Georgia, Hong Kong, and Lacoste, France. SCAD programs prepare students for professional careers in fine arts, fashion, design, architecture, film, the performing arts, and art education. The institution awards both bachelors and masters degrees. SCAD also offers certificate programs at the graduate and undergraduate level.Programs of study at Savannah College of Art and Design fall under eight schools. The School of Building Arts includes programs in architecture, interior design, urban design, furniture design, and historic preservations. All of these programs are offered on the Savannah campus except interior design, which is also offered in Atlanta. The School of Communication Arts includes programs in advertising, graphic design, illustration, and sequential art. These programs are offered on multiple campuses as well as online.The School of Design encompasses programs in sustainability, design management, industrial design, fibers, and jewelry design. These programs of study are offered at the Savannah campus. Classes in the School of Fashion are given in Atlanta and Savannah. Programs include fashion and accessory design as well as fashion marketing and management. SCAD partners with many companies and designers to give students opportunities for internships in these fields. Some of these partners include Target, JC Penney, Abercrombie & Fitch, Gap, and Juicy Couture. Designers include Vera Wang, Calvin Klein, and Marc Johnson.A variety of programs are available in the School of Film, Design Media, and Performing Arts. Students may chose from animation, game development, dramatic writing, film and television, production design, and visual effects. Students in the performing arts have opportunities to audition in Atlanta and New York. Most of these programs are offered on multiple campuses. The School of Fine Arts includes concentrations in painting, photography, sculpture, and printmaking. SCAD offers degrees in art education and art history through its School of Liberal Arts. The School of Foundation Studies teaches students to link what they learn in the art studio to their creative goals.The Savannah College of Art and Design’s Atlanta campus has gallery space to feature a variety of changing exhibitions. The SCAD Museum of Art is a premier contemporary art and design museum in Savannah. Exhibitions are designed to enrich and enhance the education of SCAD students, in addition to attracting visitors. SCAD’s Savannah campus is located at 342 Bull Street in the historic district. The Atlanta campus is located at 1600 Peachtree Street in midtown.