Post about "Marketing"

3 Digital Marketing Secrets to Turn Opt-In Leads Into Customers

Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.

Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more qualified they are, the more likely you can boost your sales conversion.

A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That’s so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.

Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.

Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience
Knowing your target audience is perhaps the top priority in marketing. That’s because these are the people and organizations most likely to buy your products and services.

The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.

A quality survey does not just focus on demographics. It’s more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.

A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.

Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.

Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.

Digital Marketing Secret #2: Communicate With Your Audience Via Mobile
Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.

The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.

For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.

Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.

The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.

Faster response equals faster sales conversion.

Digital Marketing Secret #3: Persuade Your Audience With Relevant Content
Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.

But to sell, you must persuade. That’s the third digital marketing secret. Persuasive content is a big key to optimizing sales conversion rates. It’s why you should invest in hiring the best copywriters to help you create persuasive content.

This includes persuasive email letters and landing pages that contain sales letters and videos.

The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.

How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.

Real Estate Marketing Strategies For Private Investors

Development and implementation of real estate marketing strategies is an important part of buying and selling houses. Without some sort of marketing plan it is virtually impossible to locate realty for sale or buyers ready to purchase. Whether trying to buy or sell residential homes, commercial properties or raw land, marketing is the key to success.The first stage of real estate marketing involves developing an overall plan. Marketing plans help investors establish their target market and identify buying habits of potential clients. Individuals interested in residential properties will have entirely different needs than those buying commercial real estate.Retired couples will have different housing needs than newly married couples or families with children. In order to sell properties investors must gather as much information as possible about their clients and the market.One of the most common mistakes investors make is to gear marketing materials around their own successes. The first rule of thumb for any marketing campaign is to remove the marketer from the equation.Although it is true that clients might be impressed that an investor possesses 20 years experience or closed mega-million real estate deals, they really want to know how investors can solve their problems or help them buy or sell property. Therefore, realty marketing materials should address how investors solve problems and overcome challenges.The best way to start is to compose a list of common problems buyers often face. After identifying these challenges, create a list of how your investment company can solve each problem.These might include addressing financing options for buyers with bad credit and those who have filed bankruptcy or lost their home to foreclosure. Realty marketing materials can help investors establish trust and build relationships by demonstrating how they can solve problems.Another important aspect of marketing plans is to develop follow-up strategies. People rarely make important financial decisions simply by reading a marketing brochure or sales letter. In most cases, it takes an average of five to seven contacts with a person before real estate deals transpire.Realty marketing plans should encompass the various tools investors can use to attract buyers. These might include developing a website; sending out letters, sales flyers, or postcards; follow-up marketing strategies; and advertising strategies such as billboards, signage, park benches, Internet marketing, or Classifieds ads in local newspapers or realty magazines.Real estate marketing is an on-going process, so investors should plan to review their marketing efforts on a quarterly basis and make necessary adjustments. Technology is constantly evolving, so investors must make an effort to stay abreast of market trends.Investors should consider hiring freelancers to help with marketing materials. These can include copywriters, graphic artists and webmasters. While hiring others initially costs money, having professionals design real estate marketing materials can save money in the long run.The Internet is a great resource for locating freelancers and obtaining marketing advice. Consider joining investor forums, social networks, and real estate clubs to network with other professionals. By taking time to network, investors can find the resources and buyers necessary to develop a successful business.